Sì Packshot image Sì Focused image Sì image
Armani Fragrances Retailer: DFS Duty Free
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Description

Chic, sultry, intense and soft at the same time, Sì is a chypre scent reinvented, lingering on the skin and captivating the senses. Its olfactory signature is rhythmic, elegant and unique. It combines an inflection of three accords: cassis nectar, modern chypre and light musky wood. The product of a special extraction, the cassis, like a forbidden fruit, maintains all of the full-bodied aspect of a dark fruit. As a liquourous nectar, this creative mixture exposes all of its femininity and its passion. The innovative cassis is enriched with enveloping, sensual vanilla for an addictive and bewitching sensation. Rose de Mai, enhanced by notes of freesia, blends with elegance to bring forth a subtle touch of patchouli. A note of blond amber wood reveals a sensual and warm scent and marks the fragrance with exceptional subtlety. Like a garment free of all non-essentials, the Armani style consists of adding nothing but refinement to attain an extreme and authentic sophistication. A natural elegance possessed of an allure that stems from the act of pure, essential creation. This same compelling spirit underlines the timeless and refined design of the Sì bottle. Structured yet simple, its foundation, neither truly square nor truly round, elegantly draws the eye to its tapered curves, and cap, which is inspired by a number of sources. The cap’s colour, deep black, and its refined finish recall Bakelite; its form is unconventional and pure, similar to a creation of haute couture. A game of masculine/feminine reflection, the Sì bottle plays on the duality between strength and lightness. Transparency, deep black density, and nude rose are thus combined in perfect harmony. Two golden rings at the base of the cap and bottle seal in the power of a controlled femininity. A game of masculine/feminine reflection, the Sì bottle plays on the duality between strength and lightness. Transparency, deep black density, and nude rose are thus combined in perfect harmony. Two golden rings at the base of the cap and bottle seal in the power of a controlled femininity. The Sì woman is free and knows how to make her vision of the world known. Her presence is self-evident and serene. She is archetypically feminine. Luminous, charismatic and sophisticated, she is the very essence of chic Italian style, powerful and distinguished. Her natural elegance and subtle couture-style are like a magnet. In her wake the perfume is delicate, and mystery mingles with emotion. She affirms what she is through nuances: recalling the duality of black and nude, the state midway between what is and what seems to be, balancing depth and lightness. The Sì woman represents the calm strength of femininity, and courage, the courage to say Sì, and to state it enthusiastically.

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